Meet The Designer of Magic Knot
Aida is a self-taught macrame jewelry designer born and based in Travnik, Bosnia and Herzegovina. She is inspired by nature in every way and even uses natural thread to make her jewelry, and bases most of her designs on different aspects of nature. Designs inspired by leaves, flowers, animals, bugs, are very common in many of her jewelry pieces. Read our interview with Aida below to find out more...
TCBJ: Where did you grow up? Where do you live now?
Aida: I grew up in a small town in Bosnia and Herzegovina that is called Travnik, which is also where I currently reside.
TCBJ: What is one thing that most people would be surprised to know about you?
Aida: I am actually a hairdresser for more than 30 years, and that is something that most of my buyers don't know. In fact, I think you're the only person I have told you this to. :)
TCBJ: Describe yourself using 4 words.
Aida: Creative, collaborative, simple and original.
TCBJ: How would you define yourself?
Aida: Artist in every sense of that word.
TCBJ: How do you define your personal style?
Aida: Authentic, original and unique - it is very recognizable.
TCBJ: Which people do you admire, or who inspires you?
Aida: I do not have any role models or something like that, the thing that gives me power is my family.
TCBJ: What are you inspired by, or what motivates you?
Aida: I am inspired by nature - all the way! I use natural thread to make my jewelry, and most of my motives are made in a natural fashion. Leaves, flowers, animals, bugs, they all inspire me very much, and are very common in my jewelry.
TCBJ: How did you get into your designing jewelry?
Aida: My daughter wanted to wear jewelry like this, but she could not find it here in Bosnia, so I looked up for some tutorials on the internet, and that's how I made my first pieces. I think it was around 2010 when I started doing this.
TCBJ: How would you describe your jewelry design aesthetic or design process?
Aida: I use a technique called macrame, which is based on knotting hundreds of small knots to each other. I use a thick waxed thread for knotting, some metal or plastic beads, usually combined with some kind of gemstone.
TCBJ: Imagine that you were featured on the cover of an international magazine in the year 2020, what would the title of your feature article say or be about?
Aida: I think it would be something about how I started a serious business from my hobby. Something like that for sure.
TCBJ: Where do you see yourself and/or your career in the next 5 years?
Aida: I see it here where I am now. I do this for my own relaxation, as I am a woman who is in ages, I don't see me pursuing this too far. I am happy with how the things are currently working out.
TCBJ: What is your favorite quote or what is a statement/mantra you try to live by?
Aida:"The purpose of art is washing the dust of daily life off our souls" - Napoleon Bonaparte